Augmented Reality–Our Marketing Revolution
When it comes to technology, we live in very exciting times!
Back in the day, cavemen etched their history on the walls, using pictures–a powerful, proven technique for effectively communicating. Flash forward and you’ll find pictures, animations, videos, websites–all are powerful tools for reaching an audience. When combined with savvy marketing techniques, these skills are undeniably one of the most effective methods for generating an emotional impact that produces results. Companies need this combination of skills as they compete globally and strive to be noticed on a larger scale. But wait, there’s more–exciting times are ahead . . .
What’s already on our forefront? Consider the following uses of augmented reality:
- McDonald’s is doing it too
- Children can now play with toys before opening the box
- Heinz Tomato Ketchup has a Virtual Recipe Book
- Wrangler has a Find your Edge campaign
- Trying on glasses is getting much better
As one of your instructors, I’ll be eager to see how you are involved in using your skills and knowledge in the future–Exciting times ahead indeed!