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Branding and Your Marketing Strategy

Francis Tuttle marketing students brainstorm during a branding activity.

As you walk down the halls of the Francis Tuttle Informational Technology building students are wearing shoes with the distinctive swoosh, teachers are carrying coffee travel mugs with a mermaid printed on it, and someone is eating from a golden arches bag. Ah, we’ve been branded and Francis Tuttle marketing students are learning all about it.

So, what is a brand? The American marketing Association defines a brand as a “name, term, sign symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

As marketing students are learning, it is important to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyers
  • Concretes user loyalty

A strong brand is invaluable because companies battle for the same customers every day. It’s important to spend time investing in researching, defining and building your brand. Your brand represents you, your company and what you promise your customer.

There are 10 comments. Add Yours.

Jerry —

I had a great time rebranding different companies, I was taught what companies think of when they brand themselves.

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Chase Buehler —

This is one of the Funniest things we have done in Marketing, it was also a good experience for me to learn.

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Abby Keith —

Learning about logos and brands was quite interesting. It gave me a new point of view of looking at brands and logos.

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Jake Marks —

I loved the branding assignment! I learned how to say what a company is about bye just the logo and slogan.

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Dawn LAmbert —

“Your brand represents you, your company and what you promise your customer. ”

You don’t know how much I agree to that. Every single word of that statement gives great meaning. Its like you just realize that its your idea, your company, and your future. Its what the logo makes you feel.

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Cameron Ervin —

This short class project was something for students to expand their minds too and get creative with a team of students in the process of all that having some fun doing it all.

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Tre —

My home boy Prince-J is famous now!!! i really loved that project we did our team was swag to work with:)

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Austin Howerton —

This class is great! I have learned so much about how to advertise products and services and how some logos just clearly brand themselves. Extremely happy I chose the class of marketing education!

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Cece Kima —

I’ve learned that logos and brands have more depth and thought put into their design to reach the markets companies wish to attract. and it can be a fun process.

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Sherri —

Thanks for sharing about branding. Here is the AVP Program, students develop their own branding and logos so your insight will prove to be quite helpful.

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